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About Us

CAR-FRESHNER Corporation is the manufacturer of the world-famous LITTLE TREES automotive air fresheners. We are headquartered in Watertown, New York, USA, but export worldwide.


Over 60 years ago, a milk truck driver in northern New York complained to Julius Sämann, a local scientist, about the smell of spilled milk. Sämann had lived in the Canadian pine forests extracting aromatic oils.  He went to work and, using exceptional fragrances on specialty material, soon invented the first automotive air freshener.  He drew the abstract evergreen shape and gave it the brand name CAR-FRESHNER.

These “LITTLE TREES” proved to be an efficient, high-quality solution to a common problem and soon they were flying off shelves. Orders started rolling in from all over the country and quickly gained a strong international following.  Julius’ pioneering product has become a global symbol of freshness and quality.


CAR-FRESHNER Corporation continues to meet consumer demand for freshness by offering a number of different air care products in the LITTLE TREES brand.

Our iconic LITTLE TREES air fresheners have appeared in countless movies and television shows. More popular than ever, they are available in almost 40 fresh fragrances and eye-catching designs. Black Ice remains our best-selling fragrance, followed by classics like Royal Pine, Vanillaroma, and New Car Scent.

All LITTLE TREES air fresheners are made in our two factories in the United States: Watertown, New York; and DeWitt, Iowa. In Europe, Trees are branded ARBRE MAGIQUE and WUNDER-BAUM, and are made in affiliated factories in Italy, Sweden and Switzerland.

In 2013 we launched PERK, a brand designed to wake up your space. The innovative technologies and contemporary designs offer fresh scents with style. The PERK brand and product lines quickly proved successfully and in 2015 many were brought to the next level and moved to the LITTLE TREES brand.  Now iconic LITTLE TREES fragrances like Black Ice, Vanillaroma and New Car Scent, along with PERK’s original Caribbean Colada are available in LITTLE TREES Vent Wrap and Visor Wrap.

We invite you to explore our website to see our full range of automotive air fresheners. From vent options to sprays and everything in between – we have a solution for every air freshening need.

Commitment to Excellence

Julius Sämann was passionate about maintaining the excellent quality of his products.  He insisted on rigorous testing and quality control procedures to ensure they consistently met or exceeded his high standards for fragrance, strength, and longevity. CAR-FRESHNER is committed to producing high-quality, long-lasting and affordable products providing the best fragrance experience possible.


Please don’t misuse our trademarks. Not on clothes, not in your ads and certainly not in your burgeoning air freshener business.

The LITTLE TREES air freshener was invented in Watertown, New York, USA in 1952 by Julius Sämann, who had spent five cold years extracting pine needle oils in the Canadian wilderness. He came up with the shape, the name and the fragrance. After more than 50 years, we are very proud of the worldwide reputation we have gained for quality and value, and want to make sure you get exactly what you expect when you buy a product with our brand on it. It should come as no surprise, then, that we are so vigilant about protecting our trademarks.

There’s another reason we don’t tolerate intellectual property theft. We have over twenty registered trademarks (as well as many unregistered ones), and in order to keep them, the law requires that we take action when someone is using them without permission. So, whether you’re calling your new car-seat cushion-fluffing business “Car-Freshner”, or you’re using our Tree in your pet store ads, don’t be surprised if you get a letter (or more) from our legal team.

Then again, lawyers make enough money as it is. If you really want to use one of our trademarks, why not ask us first? We have often said yes. Just ask the people behind many of the movies, TV shows and advertising campaigns that have featured our brands.

Please send inquiries to [email protected].

Thank you for helping us make the LITTLE TREES air freshener the worldwide icon it has become!


Our Fragrances

CAR-FRESHNER Corporation air fresheners are made from a carefully selected palette of fragrance ingredients approved by the International Fragrance Association (IFRA), a Switzerland-based official representative body of the fragrance industry worldwide.  It’s main purpose is to ensure the safety of fragrance materials through a dedicated science program that protects both the consumer and the environment.

Within IFRA, the Research Institute for Fragrance Materials (RIFM) analyses and evaluates scientific data that is used by IFRA to develop standards on fragrance material usage. This group consists of dermatologists, pathologists, environmental scientists and toxicologists.

CAR-FRESHNER Corporation strives to create and sell a safe product for both consumers and the environment. We partner with leading fragrance companies to develop the perfect fragrances for our products. All fragrances meet or exceed the IFRA and RIFM guidelines as well as our stringent internal safety standards.

A list of all approved ingredients can be found on the IFRA website

Trade Mania

Trade Mania is the Importer and Authorized Sole Distributor of Little Trees Air Fresheners in Bangladesh.
They are the responsible authority to distribute, create market and resale all kind of Air Fresheners of Little Trees in Bangladesh.